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John Wolpert | The Two But Rule (IN STORE)


Tickets include a signed copy of THE TWO BUT RULE, guaranteed entry to the event, and a seat in the reserved section. John will sign and personalize books after the program. More information about our events can be found here



An inspiring and exciting guide to building unstoppable momentum for your transformative ideas

In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You’ll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.

You’ll discover how to address common “but” complaints, like “But that’s too expensive,” or “But that won’t work,” at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you’ll also find:

  • Explanations for why a “but” statement should always be followed by another “but” statement
  • Discussions of why “toxic positivity” and blind optimism can be just as harmful as constant naysaying
  • Step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel

A can’t-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.



JOHN WOLPERT is well-known high-tech innovation executive with a large, global following. He is the founder of TacitPath, a consulting firm that teaches momentum thinking in product development and specializes in global multiparty coordination problems. Applying the Two But Rule has made his career what it is and helped him pioneer fields such as ride sharing and blockchain. He lives in Raleigh.




Event date: 
Thursday, January 25, 2024 - 7:00pm
Event address: 
North Hills
4209-100 Lassiter Mill Road
Raleigh, NC 27609
Event Category: 

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