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Mr. Product, Vol 2: The Graphic Art of Advertising's Magnificent Mascots 1960-1985 (Hardcover)

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Staff Reviews

Boomer Alert - and goofy folk roundup. Anyone who recalls the golden age of advertising 1960-1980 will immediately recognize many of the characters in these tiny, heavy and well-appointed novelty books. So many disappeared characters and misguided concepts, so very, very many bright colors, so many places represented. I thought I’d forgotten but they all came back. If you like this kind of thing, Mr. Dotz has a string of them in all sizes, all seemingly cycling in and out of print.

See also Vol. 1

— Matt


More Mr. Product! Meet the newest, hippest, grooviest characters of the ’60s, ’70s, and beyond. Introducing Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era.

In More Mr. Product, readers meet advertising characters of the 1960s, ’70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.

About the Author

Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.

Product Details
ISBN: 9781608873609
ISBN-10: 1608873609
Publisher: Insight Editions
Publication Date: April 14th, 2015
Pages: 272
Language: English