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DAN ARIELY - Returns With The New UPSIDE OF IRRATIONALITY

09/14/2010 7:30 pm

Dan Ariely - at Quail Ridge BooksDan Ariely returns to Quail Ridge with THE UPSIDE OF IRRATIONALITY: THE UNEXPECTED BENEFITS OF DEFYING LOGIC AT WORK AND AT HOME, the provocative follow-up to PREDICTABLY IRRATIONAL.

Can’t make it? To request a signed or personalized copy, call 828-1588 or 1-800-672-6789 or contact orders@quailridgebooks.com (at least 48 hours in advance for email) to check availability.

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Hardcover)

By Dan Ariely
$27.99
ISBN-13: 9780061995033
Availability: Usually Ships in 1-5 days
Published: Harper, 6/2010
Other Editions of this Title

The provocative follow-up to the New York TimesPredictably Irrational bestseller

  • Why can large bonuses make CEOs less productive?
  • How can confusing directions actually help us?
  • Why is revenge so important to us?
  • Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback)

By Dan Ariely
$15.99
ISBN-13: 9780061353246
Availability: On Our Shelves Now
Published: Harper Perennial, 5/2010
Other Editions of this Title

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Location: 
Street:
Quail Ridge Books & Music
Additional:
3522 Wade Ave
City:
Raleigh
,
Province:
North Carolina
Postal Code:
27607-4048
Country:
United States