Dan Ariely

Dan ArielyDan Ariely was born in NY and raised in Israel.  Extensive burn injuries in an accident led to a change in his course of study as a student and researcher.  He holds M.A. and PhD. degrees in cognitive psychology from UNC-Chapel Hill and a PhD in business from Duke University, where he has returned as James B. Duke Professor of Behavioral Economics.  He has also taught at MIT. 

His PREDICTABLY IRRATIONAL was a NYT best-seller.  His latest book is THE UPSIDE OF IRRATIONALITY.  He is married and has two children.  

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Hardcover)

By Dan Ariely
$27.99
ISBN-13: 9780061995033
Availability: Usually Ships in 1-5 days
Published: Harper, 6/2010
Other Editions of this Title

The provocative follow-up to the New York Times bestseller Predictably Irrational

  • Why can large bonuses make CEOs less productive?
  • How can confusing directions actually help us?
  • Why is revenge so important to us?
  • Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book PREDICTABLY IRRATIONAL, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in THE UPSIDE OF IRRATIONALITY, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback)

By Dan Ariely
$15.99
ISBN-13: 9780061353246
Availability: On Our Shelves Now
Published: Harper Perennial, 5/2010
Other Editions of this Title
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.